THE LOOP IN WON3RLAND
The Loop's 3rd anniversary
The Loop in Wond3rland is the creative campaign celebrating The Loop's 3rd anniversary, transforming the mall into a fantasy world where every visit feels like stepping into a magical adventure. The campaign combines immersive decorations, interactive events, social media activations, and exclusive promotions to encourage exploration across tenants, and reinforce The Loop as a vibrant lifestyle destination for students, young adults, and families.
KEY VISUAL
The key visual features a rainbow wrapping around The Loop building to form the number "3," celebrating the mall's third anniversary. This iconic "3" becomes the campaign's core visual cue, appearing consistently across all touch points to create a distinctive and cohesive campaign identity.
Design process
Key Visual
ADAPTATIONS BY THE LOOP’S CREATIVE TEAM
CAMPAIGN’S MAIN ASSETS
Creative & Design: I-DAC Vietnam Team
Construction: CTD Media
Installation Size: 6 m × 5 m × 2 m
To bring the Wond3rland concept to life, the campaign features a large-scale castle installation inspired by a magical fantasy world. The structure serves as the campaign's hero decoration, welcoming visitors into The Loop's anniversary celebration while reinforcing the whimsical visual identity throughout the mall.
MIRROR DESIGNS
To encourage user-generated content and social sharing, we designed a series of three interactive mirror installations, each standing 220 cm tall and sized to comfortably accommodate both individual and group photos. Featuring three distinct designs inspired by the Wond3rland visual identity, the mirrors became engaging photo spots throughout the mall, encouraging visitors to capture and share their anniversary moments on social media.
Castle Mirror
Rainbow Mirror
NIGHT OF WOND3RLAND
Night of Wond3rland is the grand finale of The Loop's 3rd anniversary campaign, bringing the magical world of Wond3rland to life through live entertainment, interactive experiences, exclusive rewards, and festive celebrations. Designed as the campaign's peak moment, the event brings the community together for an unforgettable evening while reinforcing The Loop as a vibrant destination for shopping, dining, and entertainment.
